Viisari opened
In winter 2007–2008 Muotohiomo created visual identity for Viisari, a new shopping center for living, interior decoration and trends in the furnishings district in Varisto, Vantaa.
The first stage of the project included name giving, creation of visual identity, layout and production of signs and pylons. Further, it was Muotohiomo's responsibility to take care of marketing strategy and launching of the visual concept. Advertising and the implementation of web site and events included material production and coordination. Muotohiomo was also in charge of arranging the opening ceremony and events during the opening weekend. PR and newspaper advertising coordination still continues.
Pictured: Graphic Designer Mikko Reponen
Pictures: Toni Rosvall
