Instrumentarium

Instrumentarium is one of the largest optical chains in Finland and is ranked as the most trusted brand in its field among customers.

Muotohiomo’s work for Instrumentarium has focused on field service and retail design. We created a set of brand images that are used in all stores, retail graphics a web-based retail manual that enables both an easy distribution of new materials, and an efficient update of communications and furnishing specifications, throughout their retail channel.